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No, Gebhardt’s Chili Powder is NOT Discontinued

There are few ingredients in Texas cooking as iconic as Gebhardt’s chili powder, so when our Brisket Chili Recipe went viral on YouTube last month, we were shocked to hear numerous claims that the beloved Gebhardt’s chili powder brand had gone out of business.

The conversation got increasingly hysterical as people poured into the comments reporting that Mexene, another authentic Texas chili powder, had also closed operations, suggesting the 2020 pandemic as a possible culprit.

Excuse me, what? I had a new bottle in my hand, purchased a week earlier.

3 brand new bottles of Gebhardt's chili powder
Gebhardt’s Chili Powder is alive and well

Bearing in mind that both of these brands survived the actual Great Depression, I was skeptical and got to work untangling a mess of internet rumors by tracing this story back to the original dark root.

And oh did it get juicy…

Is Gebhardt’s Chili Powder Discontinued? We Speak Directly to the Source.

No, Gebhardt’s Chili Powder IS NOT discontinued.

On November 30th, 2022, we spoke directly with Conagra, the owner of the Gebhardt Brand, and they set the record straight.

Gebhardt’s is not discontinued, nor has it ever been discontinued–nor do they have plans to discontinue the product.

Gebhardt’s is physically sold in Texas, Mexico, and a few locations throughout the southwestern United States.

An email directly from Conagra foods stating the Gebhardt's is very much available in grocery stores and online merchants.

(Links are affiliate links to products we think are helpful and we may receive a small commission, at no cost to you, if purchased.)

Online, it’s available globally.

Reliable online retailers include Walmart.com and Amazon.com, both of which will ship this beloved chili powder to foodies worldwide.

Stores throughout Texas that carry Gebhardt’s include Wal-mart, HEB, Kroger, and Brookshire’s.

While resellers attempt to offer a 3oz. bottle for $11, the actual retail price is $2.98. So super affordable.

How Did We Get Confused? The Chili Powder Drama Unfolds…

In late 2011, the bulk 5-pound bags (4 to a case) were discontinued by Conagra, followed by a mob of food bloggers who did zero research and repackaged an inaccurate message that all Gebhardt’s Chili Powder was discontinued.

It didn’t help that in 2012, some grocery stores in northern cities like Chicago began removing it from store shelves where it presumably underperformed.

(Gebhardt’s has always been available online in consumer-friendly 3 oz. bottles.)

As the rumor spread, small chili powder manufacturers offered alternative products on their websites marketed as “just like Gebhardt’s…since it’s been discontinued”, alluding to the misconception that Gebhardt’s wasn’t available at all anymore.

All of this panic and misinformation flowed into search engines from blogs, forums, and websites, eventually dominating the first page of Google.

(At the time of writing this post Google still actually answers this query wrong, so I am writing this post in hopes to eliminate any confusion. Your backlinks are appreciated.)

A close up of the chili powder in the bottle.
Gebhardt’s Eagle Brand Chili Powder is known for it’s cozy and warm notes that have Texans swearing by it’s superior flavor.

THEN THE CHILI POWDER HITS THE FAN…

Buckle up cause here is where it gets juicy!

An internet chili powder supplier, (who we will not name due to claims that will soon become evident), allegedly claimed that they could still buy Gebhardt’s from Conagra and sold this potentially counterfeit chili powder in bulk on their website to competition chili teams, restauranteurs, and tex mex food companies.

Their explanation to internet customers was that due to the hefty amounts they buy in, they were able to continue purchasing Gebhardt’s chili powder from Conagra and distributing it in their own packaging.

A rival supplier absolutely threw down the gauntlet with a $5,000 reward for anyone who could produce the UPC of a Conagra 25 lb. pail or a 50-pound case of Gebhardt’s, which they claim has never existed, thus claiming the first supplier was defrauding customers by labeling a dupe as the real thing.

The reward is currently still being offered, so I guess if you can track down the UPC of this fabled 50 pound case of Gebhardt’s you could be $5,000 richer.

Was it an Imitation Product or Not?

Lawyers got involved. Threats were made.

You can read ALL the tea here on the texmex.net site where they certainly put up a good argument that the very last case of bulk-sized Gebhardt’s Eagle Brand Chili Powder was manufactured in late 2011 and likely purchased by Sysco Foods, the largest buyer of Gebhardt’s Chili Powder in the country at the time.

It is a JUICY story, friends.

(And yes dear reader, I really did sit up with a Dr Pepper at 2 am, devouring this entire web page dedicated to spilling ALL THE TEA on this delicious chili powder drama.)

If you are a Texan or a foodie I highly recommend giving it a scroll.

Texas chili powders, Mexene and Gebhardt's side by side comparison.

What About the Rumor that Mexene Chili Powder has been Discontinued?

Mexene Chili Powder is now and has always been available online and throughout the southwest. Here is their website still promoting their beloved Texas chili powder.

This was a weird rumor…I searched for hours and can find no evidence that Mexene was ever rumored to be gone from shelves.

Leave it to YouTube to get people all riled up. Come get riled up with us on my YouTube channel where we cook things and discuss hot food gossip at 2 am over Dr Pepper.

Where Can I Purchase Gebhardt’s Chili Powder Right This Second?

Have questions? Need help? Have an addition or a suggestion to a recipe? Drop me a comment below!

If you make this recipe, I would LOVE to see it!

Tag me on Instagram @UrbanCowgirl and use #UrbanCowgirl to be featured. 🙂

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Mike Ludwig

Saturday 16th of March 2024

I am the owner of TexMex.net and am still offering the $5000 reward. Would like to talk to you about Gebhardts and its rich Texas history.

Sarah Penrod

Tuesday 16th of April 2024

Sounds great Mike!

Peter

Thursday 26th of October 2023

Out here in California, I've not had trouble finding Gebhardt's chili powder. Regional chains under the Save Mart (FoodMaxx, Lucky, Save Mart) and Kroger (Ralphs) umbrellas carry it, while those operated by Albertsons (Safeway, Vons) don't.

Mexene is a different story. I've not seen it in stores at all (supposedly some markets in SoCal carry it). Normally, I order directly from Teasdale, but their webstore is still down. I was in Dallas on business last month, so I took a side trip over to Kroger and stocked up. I first checked Tom Thumb, which is owned by Albertsons, and they didn't carry Mexene (and I don't recall if they carried Gebhardt's either).

Sarah Penrod

Sunday 19th of November 2023

I'm working on my own right now so hopefully we will get that recipe out soon.

Cliff Stark

Thursday 28th of September 2023

I have recently purchased both Mexene and Gebharts from Amazon. However, I am having no luck in finding out what peppers are used in each blend. Do you or anyone hear know what particular peppers are used?

Mike Ludwig

Saturday 16th of March 2024

@Cliff Stark, ancho Chile is the one used in Gebgardts. Grown across the Texas borders in the cooler Mexican mountainous regions it is known as the Poblano. When sun dried it is the anchor.

Sarah Penrod

Monday 16th of October 2023

Powdered mild red chiles is usually all they will say. My guess is guajillo, ancho, and perhaps chile negro. It's not spicy at all.

Mike

Saturday 16th of September 2023

Do NOT buy Gebhardt's. When the conglomerate ConAgra (there is con in the name, keep that in mind) they CHANGED the formula.

In typical conglomerate fashion, they decided to put garbage in it, specifically, Silicon Dioxide and Ethoxyquin. The SD is not so bad, though unneeded, but Ethoxyquin is developed by Monsanto...and was originally registered as a PESTICIDE!!!

It is also used as a preservative for processed pet foods...

Conglomerates are fine with poisoning people. Look at any of the products ingredients and you will see horrible ingredients.

Buyer Beware!

Sarah Penrod

Monday 16th of October 2023

Thanks for keeping us informed Mike!

Tom

Saturday 29th of July 2023

I bought Gebhardt when I was living in Houston. I’m in Toronto now and the only way to get it is from 3rd party gougers in the US selling it on Amazon.ca for $37.49 a bottle / $48.42 for a 3 pack / $84.83 for a 6 pack + $18.76 shipping. Tried pasting a pic but it won’t take it here.